Be A Customer-Creating and Customer-Satisfying Organism
April 1st, 2009 // 10:41 pm @ Aidah Omar
Jeff Bezos, the CEO of Amazon.com once voiced this sentiment:
“We want to be the world’s most consumer-centric company… We focus incessantly on trying to get the customer experience right… See we’re not a book company. We’re not a music company. We’re not a video company. We’re not an auctions company. We’re a customer company.”
That was back in 1999 during an interview with BusinessWeek. Amazon is now an undisputed leader in online shopping and the reviews on their website make Amazon the world’s most trusted source.
Category : Strategy
Giving Money Away Strategy
March 9th, 2009 // 10:44 am @ Aidah Omar
credit: Matt McGee Giving out discount coupons are so passe. Now to promote spending and prop up the economy, giving out cash is another strategy to increase your customer base and push them to spend more. We see this from the Taiwan government giving out shopping vouchers that are equal to cash to its citizens [...]
Category : Strategy
