Our Site is On Top of Google: Why Should We Pay For PPC?
Many companies say they are already on top of Google rankings. This is true – but only for their company names.
If someone were to type in their company name, they will be the first on the search results. But if searchers were looking for their products or services, they won’t be on top or maybe even the first page. When you look at your analytics, find out what type of keywords they use to find your website.
If most of the search terms are using your company name, it means that the current traffic on your website are visitors who already KNOW you. You’re not getting new customers who are looking for your type of category and products but unaware of your existence.
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Traditional Marketing vs Online Marketing
As the world becomes more and more dependent on the internet: Searching, finding information, knowing the latest results, latest news, and even buying products online. You can say that the future will be with the internet.
Of course, we cannot forget the traditional marketing like, newspaper ad, radio, banners and T.V commercials etc. But in all ways – they are much more expensive than using online marketing. I have a friend who provides painting services for houses and offices. This means his business is a local industry and depends on how big your country is.
You might only focus on the state that you live in only. My friend Alex has been in business for over 30 years and he offers the lowest and professional painting services in our country.
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Using Google Adwords To Steal The Top 100 Sites That Are Related To Your Website
A lot of new websites or blogs will not be able target targeted traffic very fast, as they are either not indexed yet, or they are not able to make it to the top 10 position of their very competitive keywords. So Pay Per Click Marketing is their next instant choice. But you know that if your product or services are using very competitive keywords, you may incur from $1 ~ $2 per click, which is not feasible for your new website.
What if there is a way to get instant traffic from your top 100 competitors using Pay Per Clicking Marketing, and you only pay 1 ~ 3 cent per click. Yes it can be done only with Google Adwords.
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