Car Advertisements in Recession Times
Last Saturday, I was flipping through The Straits Times Classified section. I prefer scanning the classifieds on Saturday due to the larger volume and variety of ads present. But I was overwhelmed by the amount of car advertisements. Was it an overkill? There was about 16 pages of advertisements, all eye-catching in their own way. From free COEs to free petrol, it seems car dealers are pulling all stops to attract buyers to their showrooms.
There was one particular ad that caught my eye. The headline was “You can now bring your own price tag.” It was from Citroen with the car prices slashed and replaced with the words “Your Price?”.
Fantastic. Does it mean if I asked for $1 – would they give it to me? I’m quite sure the answer is NO, but it does make me wonder that flexibility and negotiating car prices has become a whole lot easier.
Marketing that works are marketing that get a response to do an action. This was a good ad that was better than most – as it has a call-to-action. Not a clear call but nevertheless a call to come down to the showroom to negotiate your price with them.
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