What Does The Internet Say About Your Company?
photo credit: karla kaulfuss
This post was prompted when I read an article on ChrisBrogan.com about customer experiences. Now this story is based in the US but I think the relevancy is very important back to customer service in Singapore.
Beth Ziesenis from Life on Avenue Z was unhappy about her experience with her SanDisk player which died on her while she was jogging. Using Twitter which is a micro-blogging service, she fired off a less than 140 characters post (also called a “tweet”) about her unhappiness with her brand new Sansa player. Within hours, someone from SanDisk saw the “tweet” and immediately replied. The SanDisk PR manager who saw her tweet managed to get Beth’s Sansa player replaced after exchanging a few emails and trying to understand the source of the problem of the player.
That simple “tweet” got the attention of over 600 people and when Beth shared the news of her excellent customer experience with SanDisk on her Twitter account – the message got retweeted (mentioned again by her followers) thousands of times. SanDisk has clearly understood the power of the Internet and closely monitored the online world for mentions of their products.
Not only that, SanDisk has gone beyond just monitoring but actually reaching out to customers. Its ability to use online tools like Twitter and leverage on it has generated goodwill amongst many in the Twitter-sphere and online world in general. People will remember SanDisk as a customer-oriented company.
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Our Site is On Top of Google: Why Should We Pay For PPC?
Many companies say they are already on top of Google rankings. This is true – but only for their company names.
If someone were to type in their company name, they will be the first on the search results. But if searchers were looking for their products or services, they won’t be on top or maybe even the first page. When you look at your analytics, find out what type of keywords they use to find your website.
If most of the search terms are using your company name, it means that the current traffic on your website are visitors who already KNOW you. You’re not getting new customers who are looking for your type of category and products but unaware of your existence.
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Traditional Marketing vs Online Marketing
As the world becomes more and more dependent on the internet: Searching, finding information, knowing the latest results, latest news, and even buying products online. You can say that the future will be with the internet.
Of course, we cannot forget the traditional marketing like, newspaper ad, radio, banners and T.V commercials etc. But in all ways – they are much more expensive than using online marketing. I have a friend who provides painting services for houses and offices. This means his business is a local industry and depends on how big your country is.
You might only focus on the state that you live in only. My friend Alex has been in business for over 30 years and he offers the lowest and professional painting services in our country.
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Car Advertisements in Recession Times
Last Saturday, I was flipping through The Straits Times Classified section. I prefer scanning the classifieds on Saturday due to the larger volume and variety of ads present. But I was overwhelmed by the amount of car advertisements. Was it an overkill? There was about 16 pages of advertisements, all eye-catching in their own way. From free COEs to free petrol, it seems car dealers are pulling all stops to attract buyers to their showrooms.
There was one particular ad that caught my eye. The headline was “You can now bring your own price tag.” It was from Citroen with the car prices slashed and replaced with the words “Your Price?”.
Fantastic. Does it mean if I asked for $1 – would they give it to me? I’m quite sure the answer is NO, but it does make me wonder that flexibility and negotiating car prices has become a whole lot easier.
Marketing that works are marketing that get a response to do an action. This was a good ad that was better than most – as it has a call-to-action. Not a clear call but nevertheless a call to come down to the showroom to negotiate your price with them.
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Using Google Adwords To Steal The Top 100 Sites That Are Related To Your Website
A lot of new websites or blogs will not be able target targeted traffic very fast, as they are either not indexed yet, or they are not able to make it to the top 10 position of their very competitive keywords. So Pay Per Click Marketing is their next instant choice. But you know that if your product or services are using very competitive keywords, you may incur from $1 ~ $2 per click, which is not feasible for your new website.
What if there is a way to get instant traffic from your top 100 competitors using Pay Per Clicking Marketing, and you only pay 1 ~ 3 cent per click. Yes it can be done only with Google Adwords.
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